In an innovative way, by combining the world’s most advanced high-resolution 2D and 3D laser engraving technologies with exceptional artistry, Laser Engraving Services (LES) adds life to crystal and creates highly distinctive and personalized items that make perfect corporate gifts, sports trophies and interior decorations. They will forever delight and be treasured by their clients.
The application based on CMS Made Simple includes a product catalog listed by categories. The detail of each product introduces its references and multiple photos and/or videos. A list of similar products are also available to the user.
Other Features: Access restricted with quotation requests online. The administrator ofs the website sets the price and the references data (size, weight, etc..) for each product from the back-office. Therefore, it's convenient for any customer to request an online detailed quotation. A PDF of the request thus can be downloaded by the client and an confirmation by email is sent to him. The administrator receives it afterwards via email with a CSV file that can be integrated directly into the management software Quickbook.
Search engine optimization strategy to boost the traffic :
1) Agree the list of keywords
We suggested to LES a list of keywords based from tools determining the subjects of their website and providing keyword suggestions along with keyword traffic estimates.
2) Code optimization and Google tools
One page with the sitemap and a breadcrumb were built on the website. The sitemap has been sent to Google webmaster in order to get all the pages in the index of the search engine. Url friendly renamed, each page has been optimized with its related keywords :
- Tag title (title of the windows)
- Tag keywords and description (tags for the search engines)
- Name of the image files and "alt" tag of each image (description of the image) related to its subject
3) Start an inbound link building campaign
We contacted webmasters of websites which corresponded to LES domain and they agreed to put suitable links into it. We used above different methods including directory submission, bookmarking, blogs, and other cutting edge techniques.