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SEO Shanghai China

SEO – Search Engine Optimization – is, quite simply, the improvement of a website’s visibility in search engines such as Google, Yahoo! And Bing, for search terms that are commercially important for the website’s business.

To achieve this, SEOs employ a wide range of techniques, including technical changes to the website’s HTML and architecture, engagement with social profiles, content quality audits, link baiting, competitor back link gap analysis and more.


As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.



The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

China had 485 million Internet users by June 2011. It is projected that China's Internet population will hit 718 million by 2013, accounting for 52.7 percent of the total population.

The rapidly increasing number of Internet users in China has also generated a large online shopping base in China. A large number of netizens have even been branded as having an "online shopping addiction" as a result of the growth of online shopping; according to, Chinese consumers with Internet access spend an average of RMB10, 000 online annually.

How important is SEO? Very. Business which have invested in SEO over the last few years have consistently outperformed their competition, and a strong rise in budgets is predicted through 2011, as the recession- busting trend of bringing in budget from other marketing channels continues.

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