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01/142012

Website Development In China


 

Since the mid-1990s, web development has been one of the fastest growing industries in the world.
Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. However, among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
The growth of this industry is being pushed by large businesses wishing to sell products and services to their customers and to automate business workflow.

Almost 70% of Chinese Internet users are under 30 years of age. They are young, open, and they adapt to new things quickly. They like to play games online and enjoy looking for ways to entertain themselves online. So, you may see visually attractive elements on many Chinese websites, the purpose of which is to cater to this group of users.
It’s on an upward trend, getting better and better, but like a spiral. In terms of Web knowledge and techniques, Chinese designers are on par with designers in Western countries, but they have not reached the point of fully utilizing that body of knowledge. An excellent example of this is user research. Many designers know the concept, but they hardly include it in their design practices. They know of usability testing, but they rarely do it.

First point, limited budgets are very common in China's Web design market. As a result, Web design ends up with overwhelming visuals to attract attention. It might be flashy and pretty at first sight, but the information architecture might not be well planned, and usability can be poor. Regarding the second point, Chinese Web design tends to be much localized, as it should be.

China has not formed one distinctive Web design style yet, because the country is big, and Chinese users are complicated in many ways. The impression of foreigners of Chinese Web design might be that it is busy and flashy, but I take it as practical.

China has a large population, and the saying “the more, the merrier” applies to its Web design.

 



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